Omneo is a customer profile and incentive platform.
For too long consumers have been treated as rows in a database, a raw material that can be mined for insights, grouped into nameless ‘segments’, and even unwittingly traded with third parties for money.
Omneo is customer experience software focused on allowing customers to create and own a personalised profile with the brands they care about so that the brand can understand them better and provide personalised service, experiences and incentives.
Don't confuse us with mar-tech or ad-tech like a CRM, DMP, Reporting or Marketing Automation. Being the special snowflakes that we are, we're tough to label, but if you need one, Omneo is a CDP with a retail CX specialisation - a CXP. It's designed for brands who want to be customer-centric and mean it. See a feature comparison here.
Omneo transcends online and in-store experiences and has visibility of products, locations/stores, staff, transactions, returns, visits, views, wish lists, services, opens, clicks, rewards, status, tiers, achievements, points, redemptions, referrals, linked profiles, Customer Satisfaction, Net Promoter Score and so much more.
Omneo's vast collection Incentives can be used to create loyalty incentives for consumers and performance incentives for staff.
The Customer App component allows brands to deliver a native app experience to their customers that provides real value and actively leverages their existing mobile eCommerce experience. It allows the brand to reduce reliance on email marketing with a direct channel to their best consumers via push notifications and contextual content. Combined with the Omneo Clienteling for store and service staff, the customer profile has never been more available when it is really needed.
Omneo allows brands to understand the current and potential value of their known customer asset. This ensures that more is invested in keeping the customers a brand already has, overpaying to replace them through advertising.
Best of all, Omneo already works with some of the best retail CX and commerce tools.